Pasta Hut - wtf?

So Pizza Hut is changing its name to Pasta Hut! This does not really please me since I like pizza and hate pasta.

To quote the Telegraph:

The chain, which launched its first restaurant in Britain in 1973, is replacing its pizza-focused menu with a menu consisting mainly of pasta dishes.

This means that as well as the traditional deluxe pizzas, customers will also have the option of ordering more sophisticated dishes such as tomato and mozzarella mezzaluna and prawn and crayfish arrabiata.

The re-branding is part of an £18 million revamp package designed to attract new customers and move it into more upmarket terrain.

As part of the revamp, the chain is temporarily naming 30 of its branches Pasta Hut.

Apparently it’s part of a drive to adopt a healthier image. Which begs the question, why the hell do people think pizza is not healthy? I can imagine them now, “Zomg I just had a slice of teh pizza i can feel the fatz coming especially as its after 7pm!!1″

In 1998 Kellogs changed Coco Pops to Choco Krispies in the UK so that they would fall in line with Germany and Spain where they are known by this name. But after falling sales and a telephone poll they were forced to re-introduce the original name in 1999.

And if you can’t make money from flour and water - i.e. pizza, why would you think you could make it from flour and water - i.e. pasta? Then again, all the publicity is probably doing them some good.